One Marketing Idea You Probably Haven’t Thought of for Your Business
Content marketing is all the rage these days. For those not familiar with what content marketing is, the concept is simple: creating, finding and sharing relevant content for the purpose of building engagement between your target audience and your brand….
How “Instagram Models” Can Help Your Business Succeed
I already see your eyes rolling! I feel it across the digital atmosphere, and here’s the thing: I hear you. It’s 2018, and we’re being told as business owners that traditional marketing methods must make way for something as seemingly…
A Tax Planning Strategy For Dentists To Consider For 2018
As we look at changes made to the tax code in last year’s tax reform, we do so specifically through the lens of how this might impact our many dental clients who we have the privilege of serving. Dentists who…
Dental Grads: Should You Become an Employer or an Employee?
You made it through dental school, congrats! What a huge accomplishment. The good news is that you are joining an industry with some of the highest job satisfaction ratings. If dentistry is your passion, you are solidifying a very enjoyable…
Business Owners: Step By Step Guide on How to Boost a Facebook Post to Reach the People You Are Trying to Reach
Today we’ll look at a digital marketing trend that can be highly effective for a relatively inexpensive cost. Facebook. They know a lot, don’t they? If you didn’t know this, prepare to be impressed (or horrified). In fact, they know…
Business Owners: 3 Questions to Be Sure to Ask Your Tax Preparer
As we approach the end of tax season, if you haven’t yet completed your taxes, now is the time! One of the benefits of hiring a seasoned tax preparer is in gaining valuable insight as you look ahead to the…
4 Mistakes Dentists Make As They Plan For Retirement
Dentists: grinding out those long days at your practice, at one point or another, you have likely pictured what a retirement might look like for you. Whether it is spending your days out on the golf course, the beach, traveling,…
How To Reduce Your Chances of An IRS Audit
The thought of being audited by the IRS sends shivers down your spine, doesn’t it? While this process can be intimidating, many are comforted to know that only 1.4 million people are actually audited each year, which is less than…
The Best SEO Tip For Someone Who Knows Nothing About SEO
SEO stands for “search engine optimization” and it is the term given to the concept of strategizing ways to have your website rank higher on a search engine such as Google, Bing or Yahoo. SEO is a vastly important item…
Business Owners: Should You Blog?
Today we’ll weigh the pros and cons of blogging. Blogging can be a lot of fun, especially if you’re writing about something you are passionate about. Today we’ll look at it from a business standpoint. Is it worth your time…